Utility Apps
Install → core feature →
retention funnel, on one screen
Onboarding funnels, behavior-based segments, and retention cohort analysis built around the user journey of utility apps — all in one SDK.
Catch onboarding drop-off instantly
Track step-by-step drop-off from install to first launch to core-feature reach in real time. Slice by OS, version, and acquisition channel and improve the weakest step first.
See funnelsBuild segments from real behavior
Users who use a specific feature often, users who try once and never come back — design behavior-based segments intuitively and use them in targeted campaigns.
Explore segmentsPlatform usage at a glance
When usage patterns differ across iOS, Android, and web, compare device and OS-version differences quickly to spot where issues actually occur.
Platform analysisCapabilities
Retention essentials for utility apps
Onboarding, activation, retention, and push automation — on one platform.
Onboarding
Onboarding funnel
Visualize step-by-step drop-off from install to first launch to core-feature reach.
Activation
Activation signals
AI predicts and surfaces users who are likely to activate — and those at risk.
Retention
Retention curves
Auto-compute D1 / D7 / D30 retention by cohort and compare side by side.
Segment
Behavior-based segments
Create segments from feature usage frequency and patterns and deliver tailored messages.
Push
Retention push automation
Trigger push and in-app messages automatically for at-risk segments.
API
RESTful API
Combine your own utility-app data with AdStage data to analyze freely.
Start now, free
Start instantly with no credit card. Every analytics and segment feature is included on the free plan.