A/B Testing
Bring experimentation
into your SDK
Run A/B tests with the experiment framework built into the AdStage SDK — no extra tools needed. Segmented experiments, statistical significance checks, and automated rollouts flow into one unbroken process.
Experiments and measurement, one SDK
The SDK you already integrated handles variants, exposures, and conversions. Skip the extra infrastructure and analyze attribution data and experiment results on the same screen.
Start an experimentCapabilities
Fundamentals that speed up experimentation
Design to statistical validation to automatic rollout to feature flags — all in one flow.
Built-in
SDK-native experiments
Run A/B tests with the AdStage SDK alone — no separate tool to adopt.
Segment
Segmented assignment
Expose variants only to the segments that matter for precise measurement.
Significance
Statistical significance
Sample size and confidence intervals calculate automatically and tell you when a result is decision-ready.
Rollout
Automated rollout
Once a winner is decided, gradually roll out to the share you set — automatically.
Feature Flag
Feature flags
Decouple experimentation and release — flip features on and off with no code changes.
Insights
Experiment reports
Conversion, LTV, and retention curves per variant are organized for you, ready for the next experiment.
Start experiments, free
A/B testing is included on the Developer Free plan. No credit card required.